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8 elements every online donation email receipt needs [infographic]

thank you sign

Every nonprofit that uses a 4aGoodCause donation page has the ability to configure a custom email receipt for their online donors. This email receipt is sent automatically from our system after each successful online donation and can originate from any email address. In our almost 20 years of building donation pages for nonprofits, we've found eight basic content elements needed in an online donation email receipt for it to be successful. To us, successful means that the donor feels personally thanked for the donation and has everything they need to deduct that donation on their taxes.

donation receipt infographic
Components of an online donation receipt

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Sample online donation receipt

Here's a sample online donation receipt for a fictional hospital foundation...

Dear Ronald,

Thank you for your gift to the Hospital Foundation. This gift will help us in our mission to strengthen educational programs and community service as well as assist the hospital in acquiring superior technology and programs to provide the very best in medical care.

If you have any questions, you may contact Jim Smith, Development Associate at 555-555-5555.

Sincerely,

Jack Johnson, Ed.D.
Vice-President & Executive Director
Hospital Foundation

No goods or services were received in exchange for this donation and your contribution is entirely tax-deductible as allowed by law.

Your Donation Record:

Charity: Hospital Foundation
Amount: $10.00
Gift Frequency: One-time gift
Gift Designation: Where the need is greatest
Transaction ID: 9999999999
Transaction Date: 6/1/2017

If you’re looking for help configuring your nonprofits’ donation receipts or are interested in using a 4aGoodCause donation page, check out these pages detailing our pricing and what we offer.

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Ronald Pruitt

Ronald Pruitt

Since founding 4aGoodCause in 1998, Ronald has had the joy of doing what he loves - building software that makes a difference in the world. For almost 20 years, Ronald and the 4aGoodCause online fundraising platform have helped raise millions of dollars for nonprofits from Maine to Hawaii. Follow Ronald on Twitter at @4aGC.

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