5 reasons your nonprofit needs a mobile-friendly web site
1. The mobile Internet is where your donors are.
- More than 50% of Americans browse the Internet with a mobile phone.
- One out of every seven minutes of media consumption takes place on a mobile device
- By 2015 mobile Internet access will overtake desktop Internet access
- Some nonprofit web sites are already receiving 10-15% of Internet traffic from mobile devices.
If you don't have a mobile web site your donors can only learn about your organization at their desk at work or at home. In this fast-paced world, how often are we at our desk or on our laptop? With a mobile web site you give donors a destination they can reach wherever they are.
3. Mobile is a preferred platform for social networking and email
Facebook, Twitter and other social networks have fantastic mobile apps that often come pre-loaded on mobile devices. 33% of overall Facebook traffic comes from mobile devices. Do you send out a regular email newsletter? Did you know 34% of consumers now check email on their mobile device at least once a day? Are the links you place on Facebook and in your email newsletter mobile-friendly?
4. You can raise money from mobile donors
Donors can and will give via mobile devices. 9 percent of people have already texted a charitable donation from their mobile phone responding to emergencies like the 2010 Haiti earthquake. Having something as simple as a mobile-friendly donation form gives your supporters a quick and easy way to give.
5. A mobile-friendly web site is easy and inexpensive to build.
There are a plethora of tools available for mobile web site building, including ours, that make it easy and affordable to launch your mobile web site.
Have questions about going mobile?