Monday, December 12, 2011

Fulfilling a nonprofit's wish list with online donations

What's on your wish list this holiday season? For me, its Silver Age Marvel comics (think 1970s Spider-man) and a refill of gumballs for the gumball machine in my office.

Nonprofits have wish lists also. Items on a nonprofit's wish list can vary from everyday items such as light bulbs or copy paper to big ticket items like computer equipment or building materials. It is fairly common for a nonprofit to publish a wish list around the holidays.

It is less common (but an idea we love) for that charity to design a special online donation form where donors can help the nonprofit purchase these items.  You can tie online donations directly to tangible items that help the charity. You can eliminate the burden on the donor of purchasing the items and dropping them off. And the nonprofit can use the web and social media to build a campaign around donations towards those big ticket items that may be hard to get directly donated.  

Here are two examples of wish list donation forms...

Each donation process shows the donor what the nonprofit needs, what it costs the nonprofit to obtain that item and provides an easy way for the donor to designate a gift towards that item.

WellStar Foundation

Boulder Shambhala Mediation Center

What is your nonprofit wishing for this year?

No comments:

Post a Comment