For those that don't build web sites for a living you may not know who Jakob Nielsen is but to those like myself that do, he is the ultimate guru on what makes a web site easy-to-use and effective. I'm a faithful reader of Jakob Nielsen's web site and have purchased his usability research and books on a regular basis to better the web sites we build for our clients. His company's knowledge of what works on the web is unmatched. I was very excited when his company, Nielsen Norman Group, released a research study on what makes for an effective nonprofit web site.
The research report contains 58 guidelines for improving the design of non-profit and charity websites. It includes how to present information to entice prospective donors to give money and recommendations on the actual donations process, after a user has decided to give.
Many of the features of the online donation systems we build coincide with recommendations in this report such as providing a review screen where donors can review their donation before submission.
I recommend to anyone looking to improve their online fundraising to purchase this report.
Thursday, January 28, 2010
Monday, January 25, 2010
We'd like to welcome Center for Global Ministries to our family of good causes. Established in 2003, the Center for Global Ministries (CGM) is a worldwide church-planting ministry based in Dallas, TX. The Center is using 4aGoodCause to accept online donations. To learn more about Center for Global Ministries or to make a donation please visit http://www.centerformissions.com/.