Make social media work for your nonprofit: Facebook and Twitter examples

You might still be intimidated by social media, but there are a lot of nonprofits out there who are doing it, and doing it really well. The beauty of social media is that it narrows the playing field when it comes to content marketing—the big corporations can afford to market via Facebook, and so can you. So, don’t let those other nonprofits have all the fun and reap all the benefits. Get out there; jump in. Here are some examples to get you started and thinking about how you can use social media to spread the news about your nonprofit:

3 must-have features of a nonprofit website

The Web is constantly shifting; your website design and content needs to be updated regularly to keep up with changes in how the Web works and how people use the Internet. To get the most out of your nonprofit’s website, make sure it includes these three must-have features.

1. Responsive design

Responsive design on your website allows viewers to see your content in an easy to read format no matter what size screen your site is viewed on. The site automatically adjusts to display on a smartphone screen, tablet screen or desktop/laptop. Responsive design is a great option for nonprofits because it allows you to be mobile compatible without building a separate mobile website that would require updating two sites instead of just one; the mobile site and the traditional site.

As the Web becomes increasingly mobile, having a responsive site that will display nicely on a mobile screen is essential for your nonprofit.

5 tools for mobile marketing success

Have you embraced mobile marketing yet? SteamFeed recently reported that 37% of internet usage in the U.S. is on a mobile device – that is a huge demographic your good cause could be missing out on if it isn’t mobile-friendly. We know mobile marketing and all the tools associated with it can be intimidating, so we compiled a list of the top 5 tools you need to use to make you mobile marketing strategy a success.

Trends in online giving

Human compassion is truly amazing. Even though our economy is still struggling to find solid ground, the overwhelming outreach for disaster victims of Hurricane Sandy and the recent Oklahoma tornado is staggering. Donors immediately responded, giving what they could, and continue to support families in need. In these instances, technology and social media were able to connect a nation together, in order to make a difference.

Online giving and fundraising has come a long way since monthly e-newsletters, allowing donors to contribute instantly, via mobile donations, when they feel moved by a cause. Here are three emerging trends nonprofits can implement in order to encourage and influence online giving.

Are you providing an easy and trusted online donation process?

In an age where almost everything is done online, it’s no wonder online donations have become the fastest growing segment of giving. While online giving is growing rapidly, it also comes with high competition. How does your online donation process compare to the rest? It’s all about the user experience.

3 steps for a successful text-to-give campaign

Now is a great time to get into mobile fundraising with Text2Give. Let’s talk about how to make sure it’s a success

1. Choose your Text2Give campaign

The first step to a successful Text2Give campaign is deciding which type of Text2Give campaign is right for you organization:

• Micro-donations: asking for small specific dollar amounts with a cell phone billed carrier option
• Mobile donations sites: linking to a mobile site where donations can be made securely
• Text2Pledge: directing donors text an intent to give then follow up with information on how to make the donation

Tips for increasing your website traffic

You’re ready to share your nonprofit’s story with the world and your website has been built to do just that. But with all the other sites out there, how do you drive traffic to yours? And ultimately, once they’re on your website, how do you get visitors to act—either by making a donation, signing up for an event or commenting on your blog posts?

Consider the following 4 tips to drive traffic and increase engagement on your nonprofit’s website: